Theme Park Attractions are among the most complex and most challenging project types. Starting with a narrative, the designer needs to choose and apply existing (or help develop new) ride and AV technology, create immersive sets and interior spaces, and provide a fitting architectural enclosure.
The world of attractions is a dynamic one. We’ve seen movie theaters turn into 5D theaters; dark rides turn into interactive projection-based cinematic experiences; we witnessed KUKA arms on roller coasters; any new technology eventually finds its way into immersive entertainment.
The definition of an attraction has also widened, transcending the boundaries of theme parks and spilling into shopping malls, museums, exhibits, art galleries, factory tours, and corporate visitor’s centers.