Manchester United, in partnership with leading Chinese property developer, Harves, has set on the path to open a series of club themed entertainment and experience centres throughout China.

The first Manchester United Entertainment and Experience Centers opening in Beijing, Shanghai and Shenyang. Beijing ‘s Theatre of Dreams, opened in 2023 in an historic district adjacent to Tiananmen Square.  They will use interactive attractions and exhibitions to bring the excitement of Manchester United and its Old Trafford stadium to the iconic club’s 100 million followers in China, giving fans a place to celebrate the team they so passionately support and further deepening the special relationship the club has with China.

Each venue will feature interactive and immersive experiences, using state-of-the-art technology to bring Manchester United to life. Fans who visit will be able to experience the thrill of a matchday at Old Trafford as well as learn the history and heritage of English football’s most successful and storied club.

Each Manchester United Entertainment and Experience Centre will offer visitors a different experience and will include restaurants, along with a club retail store.