Visitors’ Center for a Leading Technology Company
Visitors’ Center for a Leading Technology Company
Client
Location
Type
Size
Undisclosed
New Mountain, California
Visitors’ Center
Undisclosed
Hetzel had a chance to help imagine a new visitors’ center experience for one of California’s leading technology groups, in collaboration with the Hettema Group. The complexity of the project is manifested in need for technology and architecture to become one. The pinnacle of guest experience is the virtual meeting room, where every meeting starts with a question: “where would you like this meeting to take place?” and you are immediately transported into an immersive environment of your choice.
Stark Labs Marvel
Stark Labs Marvel
Client
Location
Type
Size
Chimera Design
Dubai, UAE
Attraction
65,000 sq.ft / 6,000 m2
Stark Labs was a new ride and attraction concept slated for Marvel Theme Park in Dubai. The inspiration behind the scheme was a particle collider featured in the Iron Man movie franchise. Whilst recreating the set from the movie, the structure also provides shade and shelter from Dubai’s sweltering temperatures. This was one of the first projects in the world to feature KUKA robotic arms on a roller coaster track.
The Marvel Park in UAE was never built, but the Marvel franchise has had a true renaissance in recent years and we are all anxiously waiting for Disney to roll out a spectacular Marvel attraction in the near future!
Cirque Aseer
Cirque Aseer
Client
Location
Type
Size
Sela
Aseer Region, Kingdom of Saudi Arabia
Theme Park
100 ac
Sela appointed Hetzel Design to conceptualize a Cirque de Soleil Park in Aseer Province. While the Cirque is the main theme of this entertainment venue, it needed to woven into the cultural milieu and artistic heritage of the Aseer Region in Saudi Arabia.
Aseer regional art and architecture informed the design of the entry gate hotel, as well as many of theme-park structures and urban ensembles. The cirque overlay allowed for immersive, enchanting, and magical environments.
The park has several distinct zones, including the Day Village, the Night Village, Performance village, Water park, and the Resort Core.
Songcheng Preformance Kingdom
Songcheng Performance Kingdom
Client
Location
Type
Size
Songcheng
Zhuhai, China
Theme park
n/a
Zhuhai Songcheng Performance Kingdom
Since the very beginning of time civilization has celebrated the glory of performing arts. Beginning with the ancient echoes of rituals and extending forward through time to the grand spectacles of the legendary performance venues of Rome, our connection to, and need for, the performing arts has grown stronger through the ages. Religious pageants and rites, to the glorious extravagance of royal courts, all advanced the artform and further awakened humankind’s never-ending thirst for more performance…
The Renaissance sparked a freedom and passion, expanding the potential of the performing arts while the traditional Chinese literati was so deep and meaningful that it reached to the very depths of the soul.
And so, Zhuhai Songcheng Performance Kingdom is based on this legacy of performance and art, charting the course of artistic development and demonstrating humankind’s endless passion for more music, movement and spectacle. Inside this magnificent Performance Kingdom, guests will find multiple performance venues, this is a place that celebrates all aspects of live entertainment, placing performance at the very core and driving the experiential factor of the entire concept.
Along with the spectacular collection of performance arts, there are other elements to expand the guest experience, including Mama’s Farm, where young children and their families are enveloped in the warmth of playful interactions in a natural setting. There are also inviting water parks, zoos and a state-of-the-art tech museum that let’s visitors get a glimpse of the future, which stands in sharp and compelling contrast with the ages old performance styles that are on display throughout this vast and varied Performance Kingdom. And finally, there is a uniquely beautiful resort area, offering 5,000 guest rooms for visitors not only visit this land of wonders, but to stay there long enough to experience everything this enchanted Performance Kingdom has to offer.
Zhuhai Songcheng Performance Kingdom is a joyful and natural world that provides a platform for everyone to enjoy the world’s greatest collection of performance styles and encourages all that visit to socialize and interact with family and friends in a unique, one-of-a-kind attraction.
Recent Comments