Traditional retail concepts are struggling in the era of Amazon and e-commerce. People do not need to leave their home to shop these days. This trend renders a lot of shopping malls and big box retails obsolete. Streaming services took a major toll on cinemas and multiplex theaters that once anchored now failing shopping malls. Yet, people do need social interaction and like to go out, provided there is attractive public space with the right mix of activities.
There are successful examples that defy the negative trends, and all of these are exciting immersive environments which promote experience retail, innovative dining options, and entertainment offerings. Hetzel has been on the forefront of innovation and creative approach to retail, dining, and entertainment. Our work experience with Caruso Affiliated, Paramount Pictures, Caesar’s Entertainment and Steve Wynn thought us to challenge preconceived notions, disrupt the obvious solutions, provide visual spectacle and immerse the guests into unique experiences they can not have at home watching Netflix.