China Cultural Theme Park

DreamEast Entertainment
Beijing, China
Theme Park
DreamEast envisioned this very ambitious concept for a theme park, with a goal to celebrate the riches of Chinese cultural heritage in an immersive and entertaining way. We based the master plan on Chinese ancient coin- round with a square hole- soft and permeable on the outside, rigid and strong at its core.
Each land celebrates different concept- inventions, history, dreams, and mythology. A mountain with a castle serves as a backdrop for multiple attractions and environments. Carefully choreographed urban vignettes from different parts of China coexist with fantasy-style oversized scripts, lanterns and fans, in fanciful celebration of one of the World’s greatest cultures.

HETZEL DESIGN   Los Angeles, USA 2020.

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