Hard Rock Hotel Hollywood

KJW Architects
Hollywood, Florida
Integrated Resort
We joined forces with Klai Juba Wald to design a new addition to the existing Hard Rock Casino in Hollywood, Florida. After exploring multiple massing options, we all fell in love with a two-tower scheme featuring undulated towers which define a guitar-shaped negative space between them. The absence of architecture suggests the presence of music!
This concept turned out to be too cerebral (and too expensive) in the end, so we reluctantly resorted to a single tower solution, also in a shape of a guitar. One could find humor in our comparative analysis of different guitar types, in search for the one that would fit the most rooms (Gibson won over Fender here).
This may not be exactly what we envisioned, but it is certainly one of the most unusual structures in Northern America.

HETZEL DESIGN   Los Angeles, USA 2020.

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