Songcheng Group has made its name in China for its amazing performance-based shows. Their ultimate goal is location-based entertainment: high-quality theme parks and resorts.
They chose a beautiful hilly site near Zhuhai for their latest theme park anchored resort. They also picked three distinct resort themes – Santorini, South of France, and a treehouse nature resort! We were very much on board with the nature resort, slightly questioning the South of France and Santorini concept which both seemed out of place in the forested hilly terrain.
Nevertheless, we gave all three ideas our best shot – to our client’s satisfaction! Once immersed into the
Greek island vibe with a glass of ouzo, one may decide to ignore the context altogether.